Our latest TVC for Spekko shows how Spekko Rice does more for you. Only with Spekko does one cup of rice make four cups of…
Following on from our ‘South Pole’ Prudential ad set in the Antarctic, we have moved to warmer, less frost-bitten climes for our new ad, ‘The…
Lowe were crowned the first Division Agency Fives Futbol champions for the first time, this past Wednesday. The team ended the season as deserved winners,…
We’ve been so busy, we nearly missed it! We’re really chuffed that we were ranked top Small Individual Agency in the Creative Circle agency rankings…
Our CEO discusses Lowe South Africa’s growth
Texting and driving is scarier than drinking and driving
It looks like Jenna will get to 21. At the age of 17 in 2012, Jenna Lowe was diagnosed with pulmonary arterial hypertension, an extremely rare and severely life-threatening lung disease. By the age of 19 it became clear she needed a lung transplant if she was going to make it to her 21st birthday.
Man About Asia is a series created by The Drum in partnership with Lowe Profero to help people learn more about doing business in the region. Rather than a definitive guide, it’s a set of opinions and observations designed to create a dynamic debate about how to do business in Asia.
Lowe Cape Town ECD Kirk Gainsford recently spoke to Jeremy Maggs on his Power FM show about advertising for a greater social purpose. They chatted about Jenna Lowe’s Get Me to 21 Campaign, the power of social media and the role advertising can play in changing the world for the better.
Do you remember, years ago, that sense of embarrassment when a brand or experience in South Africa did not deliver? The dread that many came to expect — that SA products, service or experiences would not match up to global. I love the fact that this is declining (at least in some areas). These days, we have far more world-class experiences, and consumers have greater expectations around products and service offers.
The guys at SWEAT 1000 invited us to do a class with them. So a bunch of us put on our big girl panties and took a break from the pitch madness. Burning 1000 calories in an hour is not for sissies, but we made it! With lots of red, hot sweaty faces and big smiles all around.
Check out some of the fancy feet around the office. We asked everyone to wear their favourite shoes – here’s the result.
We celebrated the end of a successful 2014 by heading to Tulbagh and letting our hair down and dressing up.
The theme was dress as something that starts with the first letter of your name. To say the guys got creative is probably an understatement.
These tunes are burning up the headphones at Lowe Cape Town this week.
Message form Jenna Lowe! keep sharing and remember to go to https://www.save7.co.za/ to make a difference!
New year, new you, right? This is the year of living consciously – starting with your thighs. We did some work for Sweat 1000 and found the enlightened way to weight loss. Have a listen.
Now everyone can get lucky at the astoundingly amazing new Cape Town Fish Market branch at the Waterfront on Tuesdays. It truly doesn’t get any fresher, so obviously CTFM asked us to create a few cheeky little TV spots, to show you just how lucky. Have a look at our spot for Tuesday.
If you’ve always avoided the dodgy part of the Waterfront, you wouldn’t know that it’s not dodgy anymore and that the Cape Town Fish Market has moved there. It’s so spectacular that you might be inclined to be a little naughty (wink wink, nudge, nudge). Check out our new Wednesday special spot to see why.
If you’re the kind of person who doesn’t go to restaurants at the Waterfront, because you don’t like the “vibe.” You’ll be delighted to know that the Cape Town Fish Market has just moved to a spectacular new location and is running amazing weekly specials that make the “vibe” awesome. Check out our Thursday special spot to see what’s in store for you.
Which 7 Lives Would You Save?
The finalists have been named, the jury votes cast. Now there are just two weeks to go before winners are announced for The Annual AdFocus Awards.
Interns: Class of 2014
Most of us think we’ve been there done that when it comes to travelling in our own country. But the truth is, there are so many amazing new experiences to be had. All you need is an open mind and you can see a whole new side of Southern Africa that will surprise you. After all, when it comes to travel, it’s often the unexpected experiences that are the best ones. Open Africa together with Lowe Cape Town challenged 5 bloggers to do travel differently. Follow their journeys on #OpenAfrica and dotraveldifferently.com
Most of us think we’ve been there done that when it comes to travelling in our own country. But the truth is, there are so many amazing new experiences to be had. All you need is an open mind and you can see a whole new side of Southern Africa that will surprise you. After all, when it comes to travel, it’s often the unexpected experiences that are the best ones.
Our latest TVC for White Star dramatises how White Star is every South African’s favourite maize meal.
In a campaign that has gone viral across South Africa in just a few days, South African sweetheart Jenna Lowe has a birthday invitation just for you. Visit: www.getmeto21.com
It’s been a pretty good run for Lowe and Partners Cape Town. Kirk Gainsford, ECD, explains that the agency has won 9 out of 11 pitches and produced the Cape Times ‘Selfie’ Campaign – which is the seventh most awarded campaign worldwide, according to the Gunn Report. The agency has also recently produced the work for three Lowe International pitches.
Gutsy teenager Jenna Lowe doesn’t allow her life-threatening illness to get in the way of her goals, but she is facing the certain knowledge that if she does not have a double lung transplant soon she may not live much longer.
In case you missed it have a listen to Jenna Lowe talking to Grant Nash live on 5FM about her 21st Birthday Party. Have a listen, it is quite inspirational.
Jenna Lowe is a 19-year-old who has invited the entire country to her 21st. It is going to be massive, and all you have to do to join her is sign up as an organ donor at getmeto21.com. Do it now because to get to 21 she needs new lungs, so sign up and invite everyone you have ever met. #GetMeTo21
Our Prudential campaign based on consistency has started to earn favourable returns.
Lowe and Partners Cape Town recently teamed up with digital agency Lowe Profero in London to take part in a competitive two-way international pitch for SYFY, NBCUniversal’s science fiction channel. And we are thrilled to announce that we won the account!
After awarding the iconic White Star Super Maize Meal brand to Lowe Cape Town last year, Pioneer has decided to grow the relationship with Lowe by awarding them the lion’s share of their breakfast portfolio. This will include WeetBix, Bokomo Corn Flakes, Champion porridge, Otees and Bokomo Oats. Lowe Cape Town will be the lead creative agency for these much-loved South African brands.
Hansa Pilsener moved from number 26 in 2013 to number 22 this year, making it one of the strongest brands and top 10 winners in Brandfinance’s Top 40 Brands in South Africa. Follow the link to see who how the rest performed.
Julian Ribeiro has been appointed to the role of CEO of Lowe South Africa, where he will lead the Cape Town and Johannesburg offices.
Kirk Gainsford, ECD of Lowe Cape Town, was a juror for Cannes 2014 in the film category. He recently chatted to Jeremy Maggs about the judging process and shared his pick of the best work to emerge from this year’s event.
The Creative Circle is an industry body comprising of senior creatives in the advertising industry. Every year they release a list of rankings for South African advertising agencies based on their performance during the local and international awards circuit…
We made the list of “40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think” for Animal Anti-Cruelty League: That’s Not A Football.
Our Cape Times “Better World” campaign recently won a Creative Circle Ad of the Month award. Here are some more print executions:
The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of this information through trustworthy news sources, is key to helping people understand different points of view and therefore having more empathy. Having empathy can lead to a more caring world, a world in which we care more for things such as people’s basic human rights, political and religious freedom, and the environment and protected species.
This past week the Cape Times “Selfies” print campaign was awarded gold at the ADC Young Guns awards. The Golden bullet was one of only five awarded this year. It is the second time that LOWE Cape Town walks away with Gold, making it a truly special achievement for everyone involved. It marks the end of a great run for the campaign, which has been exceptionally well received both locally and internationally, having picked up awards at all major advertising award shows including Cannes, Clios, D&AD and The Loeries.