CAPE TIMES – Imagine how things could’ve turned out if we’d all been better informed.

CAPE TIMES – Imagine how things could’ve turned out if we’d all been better informed.

The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of this information through trustworthy news sources, is key to helping people understand different points of view and therefore having more empathy. Having empathy can lead to a more caring world, a world in which we care more for things such as people’s basic human rights, political and religious freedom, and the environment and protected species.

The campaign depicts images that people wouldn’t normally associate with a place or a person. For example, imagine if Steve Biko had become State President of South Africa in 1977 instead of dying in police custody. Imagine if the dodo was not extinct. Imagine if the South African government changed its mind about not issuing a visa to the Dalai Lama. Imagine if Guantanamo Bay was simply a holiday resort.

This thought is summed up in the campaign line: Imagine how things could’ve turned out if we’d all been better informed.

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What happens in Vegas stay in Elgin

What happens in Vegas stay in Elgin

To celebrate the end of last year we loaded the deck, put all our cards on the table and headed off to the Old Mac Daddy in Elgin just south of Vegas. It was a night filled with sequence, bunnies and run-ins with the FBI- everything you could hope for from a Vegas party.

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Out to sea

Out to sea

To celebrate the old year our friends at GSDH invited us to take a cruise on the Atlantic and then attempted to throw us overboard. We made it back alive, revived and ready to take on 2014. Cheers to GSDH for the cruise.

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CHEERS TO THE DREAMERS #4 – FURY CUSTOM BIKE SHOP

CHEERS TO THE DREAMERS #4 – FURY CUSTOM BIKE SHOP

Meet Rob and Ruan, two guys who’ve turned their hobby into a dream business. They started with a passion for bikes, a garage and a few tools and today they make customized cafe racers for a growing market.

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