Our latest TVC for White Star dramatises how White Star is every South African’s favourite maize meal.
In a campaign that has gone viral across South Africa in just a few days, South African sweetheart Jenna Lowe has a birthday invitation just for you. Visit: www.getmeto21.com
It’s been a pretty good run for Lowe and Partners Cape Town. Kirk Gainsford, ECD, explains that the agency has won 9 out of 11 pitches and produced the Cape Times ‘Selfie’ Campaign – which is the seventh most awarded campaign worldwide, according to the Gunn Report. The agency has also recently produced the work for three Lowe International pitches.
Gutsy teenager Jenna Lowe doesn’t allow her life-threatening illness to get in the way of her goals, but she is facing the certain knowledge that if she does not have a double lung transplant soon she may not live much longer.
In case you missed it have a listen to Jenna Lowe talking to Grant Nash live on 5FM about her 21st Birthday Party. Have a listen, it is quite inspirational.
Jenna Lowe is a 19-year-old who has invited the entire country to her 21st. It is going to be massive, and all you have to do to join her is sign up as an organ donor at getmeto21.com. Do it now because to get to 21 she needs new lungs, so sign up and invite everyone you have ever met. #GetMeTo21
Lowe and Partners Cape Town recently teamed up with digital agency Lowe Profero in London to take part in a competitive two-way international pitch for SYFY, NBCUniversal’s science fiction channel. And we are thrilled to announce that we won the account!
After awarding the iconic White Star Super Maize Meal brand to Lowe Cape Town last year, Pioneer has decided to grow the relationship with Lowe by awarding them the lion’s share of their breakfast portfolio. This will include WeetBix, Bokomo Corn Flakes, Champion porridge, Otees and Bokomo Oats. Lowe Cape Town will be the lead creative agency for these much-loved South African brands.
Hansa Pilsener moved from number 26 in 2013 to number 22 this year, making it one of the strongest brands and top 10 winners in Brandfinance’s Top 40 Brands in South Africa. Follow the link to see who how the rest performed.
Julian Ribeiro has been appointed to the role of CEO of Lowe South Africa, where he will lead the Cape Town and Johannesburg offices.
Kirk Gainsford, ECD of Lowe Cape Town, was a juror for Cannes 2014 in the film category. He recently chatted to Jeremy Maggs about the judging process and shared his pick of the best work to emerge from this year’s event.
The Creative Circle is an industry body comprising of senior creatives in the advertising industry. Every year they release a list of rankings for South African advertising agencies based on their performance during the local and international awards circuit…
We made the list of “40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think” for Animal Anti-Cruelty League: That’s Not A Football.
The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of this information through trustworthy news sources, is key to helping people understand different points of view and therefore having more empathy. Having empathy can lead to a more caring world, a world in which we care more for things such as people’s basic human rights, political and religious freedom, and the environment and protected species.
This past week the Cape Times “Selfies” print campaign was awarded gold at the ADC Young Guns awards. The Golden bullet was one of only five awarded this year. It is the second time that LOWE Cape Town walks away with Gold, making it a truly special achievement for everyone involved. It marks the end of a great run for the campaign, which has been exceptionally well received both locally and internationally, having picked up awards at all major advertising award shows including Cannes, Clios, D&AD and The Loeries.
In our new Hansa TVC we wanted to celebrate the key moments in South Africa’s history through the lens of Hansa. As a brand Hansa has always been for dreamers, so to celebrate 20 years of freedom we wanted to pay tribute to the dreamers who made our country a better place. In the TVC, we honour the past and look to the future by launching the new look Hansa. We hope you enjoy it.
The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of this information through trustworthy news sources, is key to helping people understand different points of view and therefore having more empathy. Having empathy can lead to a more caring world, a world in which we care more for things such as people’s basic human rights, political and religious freedom, and the environment and protected species.
The campaign depicts images that people wouldn’t normally associate with a place or a person. For example, imagine if Steve Biko had become State President of South Africa in 1977 instead of dying in police custody. Imagine if the dodo was not extinct. Imagine if the South African government changed its mind about not issuing a visa to the Dalai Lama. Imagine if Guantanamo Bay was simply a holiday resort.
This thought is summed up in the campaign line: Imagine how things could’ve turned out if we’d all been better informed.
The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of this information through trustworthy news sources, is key to helping people understand different points of view and therefore having more empathy. Having empathy can lead to a more caring world, a world in which we care more for things such as people’s basic human rights, political and religious freedom, and the environment and protected species.
The campaign depicts images that people wouldn’t normally associate with a place or a person. For example, imagine if Steve Biko had become State President of South Africa in 1977 instead of dying in police custody. Imagine if the dodo was not extinct. Imagine if the South African government changed its mind about not issuing a visa to the Dalai Lama. Imagine if Guantanamo Bay was simply a holiday resort.
This thought is summed up in the campaign line: Imagine how things could’ve turned out if we’d all been better informed.
To celebrate the end of last year we loaded the deck, put all our cards on the table and headed off to the Old Mac Daddy in Elgin just south of Vegas. It was a night filled with sequence, bunnies and run-ins with the FBI- everything you could hope for from a Vegas party.
To celebrate the old year our friends at GSDH invited us to take a cruise on the Atlantic and then attempted to throw us overboard. We made it back alive, revived and ready to take on 2014. Cheers to GSDH for the cruise.
Have a listen to the two radio spots we produced for the Cape Times at the end of last year. Both spots try to translate the speech given by President Obama at former President President Nelson Mandela’s memorial service using a poor source. Showing just how important it is to have an accurate and credible source like the Cape Times.
Have a look at all 12 cars featured in the 2014 MUA calendar. With twenty-five years of delivering tailor-made insurance solutions to the high net-worth personal assets insurance market under their belt, they wanted to celebrate this milestone by showcasing some of the finest examples of motoring ingenuity they insure. Photographed by Desmond Louw.
Evergeen Lifestyles is the fifth piece of new business we’ve successfully pitched for in 2013. Evergreen is an exciting and enterprising company and we look forward to growing with them in 2014 and beyond. Congrats to the team who worked on the pitch. It’s always great to end the year on a high note!
A sneak peek behind the scenes at our recent 2014 calendar shoot for MUA. With twenty-five years of delivering tailor-made insurance solutions to the high net-worth personal assets insurance market under their belt, they wanted to celebrate this milestone by showcasing some of the finest examples of motoring ingenuity they insure.
Prudential CEO, Bernard Fick, straightens up a few facts for a radio caller who obviously hasn’t done his homework properly.
We had a visitor on Friday! White Star popped in and cooked us some of their white, fluffy and super easy to cook White Star Quick – it cooks in just two minutes! Great way to start a weekend with South Africa’s favourite maize meal.
We advertised for an amateur voice over artist in the Career Times. We then recorded this person for our Career Times radio ad to show that anyone can get a job if they read the Career Times.
Prudential’s new radio campaign entrenches the power of consistency when it comes to wealth creation.
We enjoyed a Fantastic Eagle Awards this year. Inspiring and thought provoking talks by Jaime Mandelbaum and Dave Trott at the breakfast in Cape Town and we picked up a gold Eagle for The Cape Times “Selfies” Print campaign. Thank you very much to everyone involved and congratulations to all the fellow winners.
A behind the scenes look at how Lowe Cape Town and Velocity Films created the epic new Prudential TV commercial.
We’re super excited about our new Prudential TV ad which launches today. The ad depicts the epic 1911 race between Robert Scott and Roald Amundsen to become the first men to reach the South Pole. It’s a powerful and hard-hitting message about consistency being the only currency that matters. To make the pictures look as if they could be original footage each frame was painstakingly hand-painted, just as they would have been 100 years ago. The ad was created by Bruce Harris, Alistair Morgan and Kirk Gainsford and was shot by Keith Rose. Sean Bean, of Game of Thrones fame, does the narration. We hope you enjoy.
Meet Rob and Ruan, two guys who’ve turned their hobby into a dream business. They started with a passion for bikes, a garage and a few tools and today they make customized cafe racers for a growing market.
Lowe Cape Town’s Alistair Morgan has been shortlisted for the prestigious M-Net Literary Awards for his second novel, The Land Within.
Meet Hlogi – the Dreamer from Thembisa who’s bringing town into the township. This is our third doccie-style story about real people who are making things happen and making a difference in our country. Look out for the next one.
Meet Vusi – the Big Dreamer from Maboneng who went from car guard to Sushi Bar owner. This is our second documentary-style story about real people who are making things happen and moving our country forward. Look out for the next one.
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