A sneak peek behind the scenes at our recent 2014 calendar shoot for MUA. With twenty-five years of delivering tailor-made insurance solutions to the high net-worth personal assets insurance market under their belt, they wanted to celebrate this milestone by showcasing some of the finest examples of motoring ingenuity they insure.
Prudential CEO, Bernard Fick, straightens up a few facts for a radio caller who obviously hasn’t done his homework properly.
We had a visitor on Friday! White Star popped in and cooked us some of their white, fluffy and super easy to cook White Star Quick – it cooks in just two minutes! Great way to start a weekend with South Africa’s favourite maize meal.
Ice Rugby’ dramatises the empowering benefits of drinking Powerade sports drink.
We advertised for an amateur voice over artist in the Career Times. We then recorded this person for our Career Times radio ad to show that anyone can get a job if they read the Career Times.
Prudential’s new radio campaign entrenches the power of consistency when it comes to wealth creation.
We enjoyed a Fantastic Eagle Awards this year. Inspiring and thought provoking talks by Jaime Mandelbaum and Dave Trott at the breakfast in Cape Town and we picked up a gold Eagle for The Cape Times “Selfies” Print campaign. Thank you very much to everyone involved and congratulations to all the fellow winners.
A behind the scenes look at how Lowe Cape Town and Velocity Films created the epic new Prudential TV commercial.
We’re super excited about our new Prudential TV ad which launches today. The ad depicts the epic 1911 race between Robert Scott and Roald Amundsen to become the first men to reach the South Pole. It’s a powerful and hard-hitting message about consistency being the only currency that matters. To make the pictures look as if they could be original footage each frame was painstakingly hand-painted, just as they would have been 100 years ago. The ad was created by Bruce Harris, Alistair Morgan and Kirk Gainsford and was shot by Keith Rose. Sean Bean, of Game of Thrones fame, does the narration. We hope you enjoy.
Meet Rob and Ruan, two guys who’ve turned their hobby into a dream business. They started with a passion for bikes, a garage and a few tools and today they make customized cafe racers for a growing market.
Lowe Cape Town MD, Aiden Connolly, chats to the BBC about the Cape Times Selfies campaign.
Lowe Cape Town’s Alistair Morgan has been shortlisted for the prestigious M-Net Literary Awards for his second novel, The Land Within.
Meet Hlogi – the Dreamer from Thembisa who’s bringing town into the township. This is our third doccie-style story about real people who are making things happen and making a difference in our country. Look out for the next one.
Meet Vusi – the Big Dreamer from Maboneng who went from car guard to Sushi Bar owner. This is our second documentary-style story about real people who are making things happen and moving our country forward. Look out for the next one.
We chatted to Ashraf Gardner on SAFM about our Cape Times Selfies campaign. Have a listen.
Meet Kgomotso – he’s a Big Dreamer who brought go-karting to Soweto. This is the first of a series of stories we are documenting about people who are making things happen and helping our country move forward. Look out for the next one.
In celebration of Women’s Day and the women who helped change South Africa.
Following on from the popular 30 second brand ad for CTFM, we’ve created these cheeky 20 second ads in answer to some raised eyebrows about…
Following on from the popular 30 second brand ad for CTFM, we’ve created these cheeky 20 second ads in answer to some raised eyebrows about our claim that our competitors’ fresh fish is actually fresh from the freezer.
Celebrating our 16th birthday and our Silver Lion win at Cannes for the Cape Times ‘Selfies’ campaign with some selfies of our own.
Here are the latest two spots for our Cape Times ‘Selfies’ radio campaign, highlighting just how close the Cape Times gets you to the news. Always a pleasure working with such prestigious voices.
Plant a tree by simply lifting a finger and without getting your hands dirty. Check out this little app we developed with our digital friends at GSDH. It lets you plant virtual trees anywhere you want, customize them, even attach a message. But planting trees is thirsty work, we know, so grab a Bos Ice Tea, scan the QR code and get planting!
The ECD at Lowe +Partners Cape Town, Kirk Gainsford, reveals the concept behind the Independent Newspaper/Cape Times campaign and tells us about the wins it received…..
The latest radio for our Cape Times ‘Selfies’ campaign highlights just how close the Cape Times gets you to the news. We took the newsmakers at the centre of each story – and had them deliver the report themselves. Recognise the voices?
The Cape Time’s “selfies” advertising campaign, which used manipulated images of famous people appearing to take pictures of themselves, has won two international advertising awards this year – and more accolades could be ahead.
It’s Flashback Friday – are you in this pic? Join us on Facebook (Lowe Cape Town) and tag yourself.
Our mission is to honor the groundbreaking work and talent that push the boundaries of creativity. Everything we do is fueled by our passion for celebrating the power of creativity, provoking action and nurturing your vision. As the standard bearer for visionary communications, we award those creators whose work exemplifies inventive thinking. Celebrating Inspiration. Honoring Imagination. Fostering Creativity. This is the very essence of the CLIO Awards.
White Star Quick is an exciting new product development from South Africa’s favourite maize brand. We won the business in a pitch late last year and the ideas we presented in the pitch have finally been brought to life. Our lead man, Skumba, is a rising new star in the stand up comedy world and his face will soon be familiar to all South Africans.
In response to a global brief for the OMO ‘Dirt is Good’ communication strategy we came up with this print campaign called “Jealous Clothes”. It highlights the fact that even smart clothes can play outside in the dirt, thanks to OMO.
Campaigns from the UK, South Africa and Mexico have been judged amongst the best in the Press Advertising category at the 51st annual D&AD judging event taking place this week at London’s Olympia Exhibition Centre.
Here is the new work we have done for the Endangered Wildlife Trust to bring attention to the alarming rate at which our oceans resources are being depleted. It is our hope that this will act as a wake-up call and persuade people to get involved.
In response to a global brief to launch Signal’s (Pepsodent in SA) new Ultra Reach toothbrush we came up with this print campaign showing how it gets into hard to reach places. See the rest of the campaign when clicking on the featured image above.
Our latest campaign for the Cape Town Fish Market makes you wonder what the babysitter’s doing while you’re out to dinner. Maybe it’s better to take your kids out with you. After all, the Cape Town Fish Market do have one of the better kids menus around. See the rest of the campaign when clicking on the featured image above.
After a four-way pitch, we are delighted to announce that we have won the Prudential Portfolio Management account. We look forward to working on this prestigious account.
Agency Ink. Some of the tats spotted around the agency.
It’s a snap! More about our “Selfies” campaign for the Cape Times.
Heres something we helped produce that was used as a message to the idiots that use Rhino horns as medicine. The video aimed to voice local opinion on Rhino poaching and show how stupid it is by persuading people to donate their hair and nails as an alternative source of keratin.
As a young coloured girl working in the media and advertising industry, I found that there was very little understanding and many stereotypes around the coloured market in South Africa particularly in Cape Town. I am not really sure as to why this is the case but it could be due to the way the market is portrayed in the media. A typical radio and television commercial that target or presents the coloured market would always somehow start and end with something like “Awe my bru…hoe leik ‘it, jy’s mos lekker…” I always wondered what those copywriters were smoking, whether they were on cheap cocaine or something. Did they seriously think that this is what coloured people were all about? That if we didn’t have missing front teeth or flat Cape Flats accents then you were not “coloured”?
Bruce Whitfield spoke to Myles Kubheka, the owner of Vuyo’s restaurant. Listen to the interview here.
Our latest campaign for The Cape Times, “You can’t get any closer to the news”, has enjoyed overwhelming success. Earning re-blogs, re-posts, tweets, re-tweets and mentions on some of the leading local and international sites, including Huffington Post, Design You Trust, Buzzfeed, lifeissavage and gizmodo to name a few. We’ll be rolling out more of this campaign throughout the year, here are the latest executions.